AVIF for Social Media 2026: Instagram, Facebook, Twitter [Guide]

Platform Support Overview

Social media platform support for AVIF varies significantly. Here's the current landscape.

Twitter/X Optimization

Twitter fully supports AVIF, making it ideal for high-quality image sharing.

• Maximum file size: 5MB for images (AVIF allows much more detail within this limit)
• Recommended settings: Quality 80-85 for photos, 90+ for graphics with text
• Aspect ratios: 16:9 for timeline display, 1:1 for profile and detail view

Discord Best Practices

Discord's excellent AVIF support makes it perfect for community image sharing.

Discord supports AVIF for uploads, embeds, and emoji. The platform automatically serves AVIF to compatible browsers, making it ideal for server graphics and shared content.

For animated content, AVIF animations in Discord offer dramatic file size savings over GIF while maintaining quality. Perfect for custom emoji and reaction images.

Workarounds for Unsupported Platforms

For platforms without AVIF support, optimize your workflow.

• Master Files in AVIF: Store your high-quality masters in AVIF format for archival and future use.
• Convert on Export: Use our converter to create platform-specific JPEG versions when needed.
• Quality Settings: JPEG quality 85-90 from a high-quality AVIF source produces excellent results.
• Monitor Support: Platform support evolves. Check periodically for AVIF adoption announcements.